Friska Wirya to Set the Tone as Summit Chair at World Family Office Forum Asia 2025

Friska will open the Forum with Welcome Remarks that set the tone for two days of high-level dialogue, curated networking, and future-focused strategies. Her leadership will anchor conversations on what it means for family offices to master change, not just manage it - in a world where disruption is the only constant.

Why Change Management Matters for Family Offices

In today’s economic environment, change is no longer a project. It’s a permanent state of business. Technological, socio-cultural, economic, and geopolitical shifts are happening simultaneously and at unprecedented speed.

For family offices, this means:
✅ Navigating multi-generational leadership transitions without losing vision
✅ Embracing digital transformation to future-proof operations
✅ Responding to market volatility, ESG pressures, and regulatory complexity
✅ Sustaining family values and identity while adapting to new business realities

Yet, despite this reality, the failure rate of organizational change has remained stubbornly high for decades, costing billions in lost productivity and stalled initiatives. The reason? Disengaged stakeholders, invisible leadership, and slow-moving "transformations" that fail to deliver real impact.

Friska’s approach reframes change as a competitive advantage, ensuring family offices and their leadership teams have the mindset, tools, and strategies to turn resistance into resilience.

About Friska Wirya

Friska is a globally recognized authority in change leadership, known for transforming how organizations respond to disruption. Her credentials include:

• Top 50 Global Change Management Thought Leader

• Top 50 Asia Pacific Business Consultants

• Top 10 Indonesian Women Change Makers

• TEDx Speaker on Future Fitness

• Author of two #1 best-selling books: The Future Fit Organization and The Future Fit Asian Organization

Her experience spans six continents, delivering transformations that impacted 65,000+ people, including:

• Leading the digital response during COVID-19 for one of Australia’s top universities, pivoting 65,000 students and 15,000 staff to remote operations—maintaining efficiency while scaling mental health and financial aid programs

• Driving $170M in annual savings through digital transformation for the largest gold miner in the Southern Hemisphere

• Serving as Global Change Lead for Tier 1 engineering firm Worley, impacting 23,000 employees across major projects

Friska’s work has been featured in leading publications including The Financial Review, The Sydney Morning Herald, UN Women, Women’s Agenda, and more. Her thought leadership extends beyond consulting—she has created FUTURE TALK, a leadership conversation game, and delivers bespoke programs to help organizations not just adapt to change, but master it.

Session Details

📌 Welcome Remarks from the Summit Chair
🕘 09:00 – 09:10 | Day 1 | 25 February 2025

Friska will challenge family office leaders to think differently about resilience, adaptability, and leadership in an era where change is constant, complex, and unavoidable.

Event Information

📍 World Family Office Forum | Asia
📅 25–26 February 2025
🏨 Four Seasons Hotel, Hong Kong

Stay tuned as we continue spotlighting the thought leaders shaping the future of wealth, governance, and family capital.