Veronica Colondam to Speak on Defining Purpose as a Family at the World Family Office Forum Asia 2025

Family leaders today face a significant challenge in defining their purpose, which extends beyond just strategy and structure in a complex and rapidly changing environment.

Why do we do what we do? What values guide our capital, our culture, and our legacy?

At the World Family Office Forum Asia 2025 in Hong Kong, this essential question will open the conversation with the session:

09:10 – 09:50 | Panel Discussion
Why We’re Here: Defining Purpose as a Family

Why Purpose Matters

While governance and investment strategies often dominate discussions, families are increasingly recognising that clarity of purpose is the true compass for long-term impact. Purpose influences how families:

• Build enterprises that align with their values

• Invest with intent and social responsibility

• Shape a culture that endures across generations

• Create a legacy that extends beyond wealth

This opening panel brings together family leaders who are redefining what it means to lead with intent in a world of uncertainty.

Spotlight on Veronica Colondam

A key voice in this session will be Veronica Colondam, Founder & CEO of YCAB Foundation - one of Indonesia’s most respected social enterprises.

Since founding YCAB in 1999, Veronica has dedicated her career to breaking the cycle of generational poverty through financial inclusion, reaching more than 5 million low-income youth and women. Today, YCAB ranks #28 globally among the Top 500 Nonprofits (2024).

Her leadership has earned global recognition:

• Two UN awards (Vienna 2001, New York 2017)

• Davos Young Global Leader & Asia21 Fellow

• EY & Schwab Social Entrepreneur of the Year

• Forbes' list of 48 Asian Philanthropists

Beyond YCAB, Veronica serves as Independent Commissioner at PT PNM, one of the world’s largest microfinance institutions with US$4B outstanding loans and 15M clients, and is the former Chair of AVPN (2021–2025), Asia’s leading social investment network.

Her work sits at the intersection of philanthropy, social investment, and family leadership, making her perspective vital for families seeking to align wealth with purpose.

The Conversation

Moderator: Angel Chia, Executive Director, Hong Kong Academy for Wealth Legacy
Panellist: Veronica Colondam, Founder & CEO, YCAB Foundation

This discussion will set the tone for the Forum: reminding us that the “why” behind capital is just as important as the “how.”